Have you ever gotten caught up in the hype of working to be better than those around you? Where you wake up every day and you're sucked into the social phenomenon in which everything is a competition — be it physical fitness, professional endeavors, parenting, education — you name it. I am Marchello Roberts, the CEO of TGIP (This Grind Is Personal) Apparel, and this brand was started when I realized that the secret to success has nothing to do with competition with others. Success has everything to do with being a better version of YOU compared to who you were, be it a day ago, a month ago, or years ago.  I realized success in my day-to-day grind boiled down to one thing: ME vs ME. Each day that you wake up you should always be thinking about how you can grind harder to be a better version of YOU for YOU. Whether you’re trying to be a better spouse, better at your job, better parent, more fit, healthier, or just happier, this brand serves as a reminder and paradigm to stay focused, relentless, and self-driven in your goals to live the best life you deserve!